Address Boulevard Hotel & Apartments

Dubai, United Arab Emirates

Project Category: Hospitality, Residential
Client: Emaar
Lighting Consultant: neoalpha global
Architects: Atkins, NORR
Main Contractor: Brookfield Multiplex

Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group.

The premium luxury hotel group has positioned itself as a choice perfect for business, leisure and group travellers.
Address has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Positioning its messaging as ‘Where life happens’, Address Hotels + Resorts offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance.

Address Hotels + Resorts properties are situated in some of the most sought-after locations. The brand also owns and operates Address Residences which is a leader in the serviced and branded residences sector. Address Hotels + Resorts is set to operate hotels and serviced residences in international markets, in the region, as well as in Dubai.

Address Boulevard is a 73-storey 368 m (1,207 ft) hotel in Downtown Dubai. It has 196 five-star-hotel rooms and 523 serviced residences. It is on the list of tallest buildings in Dubai and the list of tallest buildings in the world. It has a restaurant and 3 pools and has views of the Burj Khalifa.

The hotel permanently showcases 251 specially-commissioned original artworks by 48 internationally renowned artists.

neoalpha global is owned by Alessandro Ayanian, Creative Designer and Managing Director, who has over 20 years of experience in professional lighting having worked on most project types all around the world from large hotel resorts and masterplans to bars, restaurants, government buildings, corporate offices, stadiums, and private residences.

What we do is closely related to our philosophy about the impact of light on the human experience. Our lighting design solutions are premised on an understanding of how light can change the human psyche in terms of wellness which means that it requires exceptional creativity to design and turn sophisticated design ideas into reality.

At neoalpha we believe in 5 core values: Creativity, Innovation, Quality, Passion and Delivery. Our passion to strive above and beyond is our way of life. Specific deliverables vary from project to project, but our design process is often similar. Though there is not a single or finite path to deliver our design, each process does follow a consistent set of core ideas.

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