Qiddiya Projection Mapping

Riyadh, Saudi Arabia

As part of our ongoing work at the Qiddiya development in Saudi Arabia as a key element of their Vision 2030 neoalpha global provided the lighting design to projection map the iconic Tuwaiq mountainside cliff on the site of the spectacular escarpment between the upper and lower landscape plateaus.

Whilst this content was separately created for celebrating the final leg of the Saudi Dakar Rally, the projection mapping design and equipment remains as a permanent outdoor installation which covers 32,000m² surface and will continue to show the development progress at the site as well as being used for such highlighted content as the G20 logo reveal, images of Saudi Arabia flag and images of the Royal Family.

At neoalpha global, we are proud to showcase our exceptional multi-media content design project: Qiddiya Projection Mapping, located in the vibrant city of Riyadh, Saudi Arabia. Our team of lighting design experts collaborated to create an innovative and energy-efficient lighting solution tailored specifically for this unique space. Drawing on our extensive experience in lighting design for various project types worldwide, we’ve successfully transformed Qiddiya Projection Mapping into a stunning and functional environment that emphasizes our core values of creativity, innovation, quality, passion, and delivery.

By understanding the impact of light on human experience and utilizing the concept of chiaroscuro, we’ve crafted a one-of-a-kind experience at this Riyadh, Saudi Arabia location that showcases the true potential of light in shaping emotional states and overall wellbeing. Collaborating closely with other consultants, our holistic approach to multi-media content design lighting design at Qiddiya Projection Mapping demonstrates our commitment to excellence and innovation in creating spaces that leave a lasting impression.

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