Qiddiya Projection Mapping

Riyadh, Saudi Arabia

As part of our ongoing work at the Qiddiya development in Saudi Arabia as a key element of their Vision 2030 neoalpha global provided the lighting design to projection map the iconic Tuwaiq mountainside cliff on the site of the spectacular escarpment between the upper and lower landscape plateaus.

Whilst this content was separately created for celebrating the final leg of the Saudi Dakar Rally, the projection mapping design and equipment remains as a permanent outdoor installation which covers 32,000m² surface and will continue to show the development progress at the site as well as being used for such highlighted content as the G20 logo reveal, images of Saudi Arabia flag and images of the Royal Family.