Qiddiya Projection Mapping

Riyadh, Saudi Arabia

As part of our ongoing work at the Qiddiya development in Saudi Arabia as a key element of their Vision 2030 neoalpha global provided the lighting design to projection map the iconic Tuwaiq mountainside cliff on the site of the spectacular escarpment between the upper and lower landscape plateaus.

Whilst this content was separately created for celebrating the final leg of the Saudi Dakar Rally, the projection mapping design and equipment remains as a permanent outdoor installation which covers 32,000m² surface and will continue to show the development progress at the site as well as being used for such highlighted content as the G20 logo reveal, images of Saudi Arabia flag and images of the Royal Family.

neoalpha global is owned by Alessandro Ayanian, Creative Designer and Managing Director, who has over 20 years of experience in professional lighting having worked on most project types all around the world from large hotel resorts and masterplans to bars, restaurants, government buildings, corporate offices, stadiums, and private residences.

What we do is closely related to our philosophy about the impact of light on the human experience. Our lighting design solutions are premised on an understanding of how light can change the human psyche in terms of wellness which means that it requires exceptional creativity to design and turn sophisticated design ideas into reality.

At neoalpha we believe in 5 core values: Creativity, Innovation, Quality, Passion and Delivery. Our passion to strive above and beyond is our way of life. Specific deliverables vary from project to project, but our design process is often similar. Though there is not a single or finite path to deliver our design, each process does follow a consistent set of core ideas.

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